Arkacara

Social Media Officer

Business
Arkacara · Holding Company
Employment type
Full-time
Location
Badung, Bali
Apply Now

Overview

The Social Media Officer is responsible for supporting the company's digital presence through consistent, engaging, and brand-aligned content. This role combines content planning, video editing, visual content creation, and basic performance monitoring to strengthen brand awareness and audience engagement.

Responsibilities

  • Develop and maintain weekly and monthly social media content calendars.
  • Edit high-quality short-form videos for Instagram Reels, TikTok, and other digital platforms.
  • Create visually compelling content, including graphics, carousels, stories, and promotional materials.
  • Develop content ideas, captions, hooks, and basic storyboards aligned with the brand's identity.
  • Maintain a consistent luxury aesthetic across social media content and digital assets.
  • Organize and maintain a structured content library.
  • Coordinate content preparation, review, scheduling, and publication.
  • Monitor social media trends, audience engagement, and content performance.
  • Prepare basic social media performance reports and recommend improvements.

Qualifications

  • Diploma or Bachelor's degree in Marketing, Communications, Multimedia, Design, or a related field.
  • Proficient in CapCut, Canva, and major social media platforms, particularly Meta: Facebook & Instagram and TikTok.
  • Demonstrates strong video editing skills, visual storytelling, and content planning abilities.
  • Has a strong sense of luxury aesthetics, premium branding, visual composition, and brand consistency.
  • Previous experience in the hospitality industry, particularly in luxury hotels, resorts, villas, or lifestyle brands, is highly preferred.
  • Experience creating social media content for luxury, travel, lifestyle, or hospitality brands is an advantage.
  • Creative, detail-oriented, organized, and able to manage multiple tasks and meet deadlines.
  • Able to work independently, adapt to trends, and collaborate effectively with the team.
  • A portfolio showcasing social media content, video editing, and visual storytelling skills is preferred